During the Brazilian pre-industrial era, coffee was a great source of foreign income. The coffee borer was the main pest. Powder insecticides to control it were imported and expensive. Nortox was founded in April by businessman Osmar Amaral, in the city of Apucarana, PR. With a single product in the portfolio, he started his coffee borer controlling business.
1954 | A Visionary
60’s | The Cotton Cycle
Coffee plantations start to decline followed by the cotton boom, a crop that gave support to the development of the textile industry in Brazil. At that time, grain production in Brazil was 17.2 million tons, not enough to meet the needs of the country. Productivity was 783 kg per hectare.
Nortox enters the market of cotton insecticides. In the same decade, the company moves to Arapongas, District of Aricanduva, to expand and diversify production, in a new and modern industrial unit.
1972 | The weeds challenge
The 70’s became the herbicides decade. They are imported and highly expensive. The first great cotton herbicide was Trifluralin, which would also become important for soybean. National production of grains
went up to 30 million of tons and productivity to 1.748 kg per hectare.
Nortox enters the herbicides market, synthesizing Trifluralin, slowly dominating the technology for the production of its manufacturing intermediates.
1983 | No-till era
In the early 80’s, the herbicide Glyphosate arrives in Brazil, introducing the no-till system, a technique with a huge advantage over other techniques; however, expensive. Once again, Nortox acts as a pioneer by producing the first Brazilian glyphosate and makes no-till system possible in large scale around the country, bringing reduction in costs, which dropped from US$ 24.00/liter to US$ 5.00.
1990 | The Globalization era
With globalization, several companies merged and many agrochemical production lines closed in Brazil. Nortox, on the other hand, expands its product portfolio and synthesizes new molecules, benefitting the growth of Brazilian agribusiness, which quadrupled in ten years.
Contrary to market trends, Nortox expands its operations and products porfolio, and starts synthesizing new molecules. It is also during this period that the company’s industrial expansion takes place together with a stronger presence in the field.
2004 | The new agricultural frontier
The development of adapted seeds allowed soybean planting in the Cerrado area. However, inputs transportation costs makes production more expensive. Nortox builds its second plant in Rondonópolis-MT, improving crops yield in large extensions of the Cerrado.
2009 | Consolidation
Brazil has 50 million of cultivated hectares and the potential to multiply this area rapidly without invading the country’s forests. The agribusiness has great potential to grow even more. Nortox becomes the largest national agrochemical company and looks into the future with great optimism.
- Nortox stands out as the largest and most important agrochemical company in Brazil;
- Continuous investiment in manufacturing expansion and people’s development;
- Optimism and trust in the future.
2009-2010 | The sugarcane boom
Both the national sugar/ alcohol and cattle raising markets, which contribute signifi cantly to the Brazilian economy, start to demand more and more for quality products. Nortox enters the sugarcane and pastures market.
Sugarcane crops specific herbicides.
Norton, a specific herbicide for pastures.
2011/2012 | Protection and Production
National reference in providing competitive and safe solutions for the protection of national agriculture, it was also time to bet on nutrition. Nortox enters the vegetal nutrition area with micronutrients and bioactivators of proven efficacy in the field.
We moved from a crop protection company (insecticides, herbicides and fungicides) to a larger production company (including Vegetal Nutrition Line).
2014 | Nortox 60 years
Grains national production goes up to 195 million tons and productivity to 3.550 kg/hectare. Nortox is the only national company among the ten largest in the segment in Brazil. Currently the company provides solutions for the Brazilian agribusiness, offering quality products and a history in defending growers. The company challenged the powerful, broke patents and guaranteed products for the field, bringing great savings to production.
Nortox grew with the national agriculture and became a strong brand, highly recognized and with credibility. Side by side with the grower. Together through work and life.
2017 | Present
Nortox becomes a true building site, investing heavily in its industrial plant. In addition, the company invests R$ 15.8 million in new products development and registration to face the new demands from the field.
-Investments in people and manufacturing plant
-Investments in new products
-Forecast for 15 new products for the next 3 years and 14 new products in 6 new years’ time.